Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
Published Online:20 Apr 2023https://doi.org/10.1287/mksc.2023.1434
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- Received:August 13, 2020
- Accepted:January 10, 2023
- Published Online:April 20, 2023
Copyright © 2023, INFORMS
Cite as
J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller (2023) Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. Marketing Science 43(1):54-72.
https://doi.org/10.1287/mksc.2023.1434
Keywords
