Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment

Both authors contributed equally to this research. The authors are grateful for the constructive feedback from the senior editor, associate editor, and anonymous reviewers. The authors acknowledge Vanessa Patrick-Ralhan, who broadly shares practical examples of inclusive product design and thank the seminar participants at the University of Maryland Marketing Camp, who offered valuable comments on this research. The authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.