Platform Manipulation in Online Retail Marketplace with Sponsored Advertising

Fei Long
Corresponding Author
Fei Long
[email protected]
https://orcid.org/0000-0001-5013-5534
Kenan–Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599;
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,
Yunchuan Liu
Yunchuan Liu
[email protected]
https://orcid.org/0000-0001-9577-8613
Department of Business Administration, Gies College of Business, University of Illinois Urbana–Champaign, Champaign, Illinois 61820
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Corresponding Author

Fei Long

[email protected]

https://orcid.org/0000-0001-5013-5534

Kenan–Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599;

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,

Yunchuan Liu

[email protected]

https://orcid.org/0000-0001-9577-8613

Department of Business Administration, Gies College of Business, University of Illinois Urbana–Champaign, Champaign, Illinois 61820

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Published Online:11 May 2023https://doi.org/10.1287/mksc.2023.1446

Supplemental Material

mksc.2023.1446.sm1.pdf

cover image Marketing Science

Volume 43, Issue 2

March-April 2024

Pages 239-468, iii

Article Information

Supplemental Material

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Information

Received:January 11, 2022
Accepted:March 21, 2023
Published Online:May 11, 2023

Copyright © 2023, INFORMS

Cite as

Fei Long, Yunchuan Liu (2023) Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. Marketing Science 43(2):317-345.

https://doi.org/10.1287/mksc.2023.1446

Keywords

Acknowledgments

All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.