Communicating Attribute Importance Under Competition
Published Online:16 Sep 2025https://doi.org/10.1287/mksc.2024.1124
- Cited by
- 30 April 2026 | Management Science, Vol. 0, No. 0
Volume 45, Issue 3
May-June 2026
Pages 493-698, ii
Article Information
Supplemental Material
Metrics
Information
- Received:October 08, 2024
- Accepted:August 15, 2025
- Published Online:September 16, 2025
Copyright © 2025, INFORMS
Cite as
Jae-Yun Lee, Jiwoong Shin, Jungju Yu (2025) Communicating Attribute Importance Under Competition. Marketing Science 45(3):534-555.
https://doi.org/10.1287/mksc.2024.1124
Keywords
The authors thank Liang Guo, Eli Ofek, and seminar participants at the 2024 Summer Institute of Competitive Strategy, the 2024 ISMS Marketing Science Conference, the 2025 Quant Marketing Research Workshop at Cheung Kong Graduate School of Business, the 2025 Spring Quant Marketing Seminar in Korea, Chinese University of Hong Kong, City University of Hong Kong, and KAIST College of Business for useful comments. Jungju Yu’s current affiliation is Seoul National University Business School, Seoul 08826, Republic of Korea.
