Modeling Customer Satisfaction’s Impact on Loyalty: Insights for Customer-Centric Resource Allocation
Published Online:19 Jan 2023https://doi.org/10.1287/serv.2022.0313
Volume 15, Issue 2
June 2023
Pages 79-155, C3
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- Received:January 21, 2021
- Accepted:December 10, 2022
- Published Online:January 19, 2023
Copyright © 2023, INFORMS
Cite as
Yinxing Li, Aijing Xing, Nobuhiko Terui (2023) Modeling Customer Satisfaction’s Impact on Loyalty: Insights for Customer-Centric Resource Allocation. Service Science 15(2):107-128.
https://doi.org/10.1287/serv.2022.0313
Keywords
The authors thank the useful comments by the area editor and two anonymous reviewers.
