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Editor's Cut: AI/ML
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INTEGRATING PREDICTIVE & CAUSAL INFERENCE

Learning Individual Behavior Using Sensor Data: The Case of Global Positioning System Traces and Taxi Drivers

Published Online:

Information Systems Research

    Abstract
    In this study, using a Bayesian learning model with a rich data set consisting of 2 million fine-grained GPS observations, we study the role of information observable by or made available to taxi drivers in enabling them to learn the distribution of ...
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms

Published Online:

Information Systems Research

    Abstract
    Word of mouth (WOM) plays an increasingly important role in shaping consumers’ behavior and preferences. In this paper, we examine whether latent personality traits of online users accentuate or attenuate the effectiveness of WOM in social media ...
Visual Listening In: Extracting Brand Image Portrayed on Social Media

Published Online:

Marketing Science

    Abstract
    A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.
Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis

Published Online:

Information Systems Research

    Abstract
    While the growth of the mobile apps market has created significant market opportunities and economic incentives for mobile app developers to innovate, it has also inevitably invited other developers to create rip-offs. Practitioners and developers of ...
Mobile Targeting Using Customer Trajectory Patterns

Published Online:

Management Science

    Abstract
    Rapid improvements in the precision of mobile technologies now make it possible for advertisers to go beyond real-time static location and contextual information on consumers. In this paper we propose a novel “trajectory-based” targeting strategy for ...
2019 TutORials: The Secrets of Machine Learning

Cynthia Rudin

Published Online: November 5, 2019
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