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Advertising Effects in Presidential Elections

Published Online:

Marketing Science

    Abstract
    Presidential elections provide both an important context in which to study advertising and a setting that mitigates the challenges of dynamics and endogeneity. We use the 2000 and 2004 general elections to analyze the effect of market-level advertising on ...
The Seeds of Negativity: Knowledge and Money

Published Online:

Marketing Science

    Abstract
    This paper studies the tendency to use negative ads. For this purpose, we focus on an interesting industry (political campaigns) and an intriguing empirical regularity (the tendency to “go negative” is higher in close races). We present a model of ...
Mathematical Models for Economic and Political Advertising Campaigns

Published Online:

Operations Research

    Abstract
    We propose a basic model for a two-competitor advertising campaign. Game-theoretic saddle-point solutions are found for the following four problems. How large should the total advertising budget be to maximize profits? How should the budget be distributed ...
Campaign Spending Limits and Political Advertising

Published Online:

Management Science

    Abstract
    Traditionally, research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the “creative” and “media” elements of political advertising ...
Practice of Management Science—Optimal Resource Allocation in a Local Election Campaign

Published Online:

Interfaces

    Abstract
    This paper examines the problem of allocation of a candidate's time and money resources over a number of media and over a primary and general election. Linear vote production functions were assumed, and the parameters estimated for the candidate's efforts ...
Introduction to the OR Forum Article: “Blotto Politics”

Published Online:

Operations Research

OR Forum—Blotto Politics

Published Online:

Operations Research

    Abstract
    This paper considers abstract election games motivated by the United States Electoral College. There are two political parties, and the electoral votes in each state go to the party that spends the most money there, with an adjustment for a “head start” ...
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns

Published Online:

Marketing Science

    Abstract
    Political advertising is controversial, as there is widespread concern about money from political action committees (PACs and super PACs) distorting the democratic process. Studying advertising effectiveness is, however, a challenging topic for several ...

Other Journal Articles

Advertising Competition in Presidential Elections
Brett R. Gordon and Wesley R. Hartmann
Quantitative Marketing Economics
Published Online: April 15, 2016
Political Advertising and Election Results
Jörg L. Spenkuch, David Toniatti
The Quarterly Journal of Economics
Published Online: May 5, 2018

ELECTIONS: ANALYTICS AND BEYOND, 2nd Edition

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