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Management Insights
Introduction to the Special Issue
Free Access
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
Pages:1511–1511
Published Online:September 1, 2011
Research Article
Label Confusion: The Groucho Effect of Uncertain Standards
Pages:1512–1527
Published Online:August 4, 2011
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
Pages:1528–1545
Published Online:August 4, 2011
Optimal and Competitive Assortments with Endogenous Pricing Under Hierarchical Consumer Choice Models
Pages:1546–1563
Published Online:July 25, 2011
The Labor Illusion: How Operational Transparency Increases Perceived Value
Pages:1564–1579
Published Online:July 15, 2011
The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team Members
Pages:1580–1593
Published Online:March 4, 2011
The Stock Market in the Driver's Seat! Implications for R&D and Marketing
Pages:1594–1609
Published Online:March 25, 2011
The Dark Side of Rapport: Agent Misbehavior Face-to-Face and Online
Pages:1610–1622
Published Online:June 20, 2011
Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
Pages:1623–1639
Published Online:August 4, 2011
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
Pages:1640–1654
Published Online:July 25, 2011
An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet
Pages:1671–1691
Published Online:June 20, 2011
Pooling, Access, and Countervailing Power in Channel Governance
Pages:1692–1702
Published Online:June 30, 2011
