Computational Modeling for What-Is, What-Might-Be, and What-Should-Be Studies—And Triangulation

Richard M. Burton
Richard M. Burton
[email protected]
Fuqua School of Business, Duke University, Durham, North Carolina 27708
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,
Børge Obel
Børge Obel
[email protected]
Aarhus School of Business and Social Sciences, Aarhus University, DK-8210 Aarhus, Denmark
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Richard M. Burton

[email protected]

Fuqua School of Business, Duke University, Durham, North Carolina 27708

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Børge Obel

[email protected]

Aarhus School of Business and Social Sciences, Aarhus University, DK-8210 Aarhus, Denmark

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Published Online:11 Mar 2011https://doi.org/10.1287/orsc.1100.0635

Abstract

In this essay, we examine what-is, what-might-be, and what-should-be computational models where the purpose is to explore new concepts, ideas, boundaries, and limitations going beyond what we know at the moment. Computational models complement well with other approaches: ethnographies, field studies, human subject lab studies, and surveys in novel triangulations. Triangulation of two or more complementary approaches permits us to broaden and deepen our understanding and insights.

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Volume 22, Issue 5

September-October 2011

Pages 1121-1367

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Published Online:March 11, 2011

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Richard M. Burton, Børge Obel, (2011) Computational Modeling for What-Is, What-Might-Be, and What-Should-Be Studies—And Triangulation. Organization Science 22(5):1195-1202.

https://doi.org/10.1287/orsc.1100.0635

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Computational Modeling for What-Is, What-Might-Be, and What-Should-Be Studies—And Triangulation

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