Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”
Published Online:22 Sep 2022https://doi.org/10.1287/mksc.2022.1398
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Volume 41, Issue 6
November-December 2022
Pages 1029-1182, ii
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- Received:August 17, 2022
- Accepted:August 18, 2022
- Published Online:September 22, 2022
Copyright © 2022, INFORMS
Cite as
Jacquelyn S. Thomas, Pradeep K. Chintagunta (2022) Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”. Marketing Science 41(6):1045-1052.
https://doi.org/10.1287/mksc.2022.1398
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