Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses

• Yang Wang

  Yang Wang

  [email protected]

  Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;Global Center for Artificial Intelligence & Business Analytics, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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• Marco Shaojun Qin

  Marco Shaojun Qin

  [email protected]

  https://orcid.org/0000-0002-2787-5929

  Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;Global Center for Artificial Intelligence & Business Analytics, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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• Xueming Luo

  Corresponding Author

  Xueming Luo

  [email protected]

  https://orcid.org/0000-0002-5009-7854

  Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;Global Center for Artificial Intelligence & Business Analytics, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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• Yu (Eric) Kou

  Yu (Eric) Kou

  [email protected]

  Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;Global Center for Artificial Intelligence & Business Analytics, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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