Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments
Published Online:1 Feb 1987https://doi.org/10.1287/mksc.6.1.100
- Cited by
- Journal of Retailing and Consumer Services, Vol. 11, No. 2
Volume 6, Issue 1
February 1987
Pages 1-100
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- Published Online:February 01, 1987
© 1987 INFORMS
Cite as
Dennis H. Gensch, (1987) Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments. Marketing Science 6(1):100-100.
https://doi.org/10.1287/mksc.6.1.100
