Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data
Published Online:1 Feb 1987https://doi.org/10.1287/mksc.6.1.82
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Volume 6, Issue 1
February 1987
Pages 1-100
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- Published Online:February 01, 1987
© 1987 INFORMS
Cite as
Thomas P. Novak, Charles Stangor, (1987) Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data. Marketing Science 6(1):82-97.
https://doi.org/10.1287/mksc.6.1.82
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