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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Reply—Reflections on the Cost of Simplifying Preference Models

Published Online:1 Nov 1986https://doi.org/10.1287/mksc.5.4.323

Abstract

Author's reply to comments by Johnson (Johnson, R. M. 1986. Commentary. Marketing Sci.5 322.) and Greenberg (Greenberg, M. G. 1986. Commentary. Marketing Sci.5 320–321.) about this paper (Hagerty, M. R. 1986. The cost of simplifying preference models. Marketing Sci.5 298–319.).

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