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April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Reply

Published Online:1 Feb 1987https://doi.org/10.1287/mksc.6.1.46

Abstract

Reply to the commentary (Ries, P. N. 1987. Commentary. Marketing Sci.6 44–45.) to authors' paper Moore, W. L., R. S. Winer. 1987. A panel-data based method for merging joint space and market response function estimation. Marketing Sci.6 25–42.

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