An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content

References

• Bhat CR (2008) The multiple discrete-continuous extreme value (MDCEV) model: Role of utility function parameters, identification considerations, and model extensions. Transportation Res. Part B: Methodological 42(3):274–303.Crossref, Google Scholar
• Ding AW, Li S (2019) Herding and the consumption of digital goods and moderators of the herding bias. J. Acad. Marketing Sci. 47(3):460–478.Crossref, Google Scholar
• Economides N, Seim K, Viard VB (2008) Quantifying the benefits of entry into local phone service. RAND J. Econom. 39(3):699–730.Google Scholar
• Godinho de Matos M, Ferreira P (2020) The effect of binge-watching on subscription of video on demand: Results from randomized experiments. Inform. Systems Res. 31(4):1337–1360.Link, Google Scholar
• Lal R, Matutes C (1994) Retail pricing and advertising strategies. J. Bus. 67(3):345–370.Crossref, Google Scholar
• Li X, Gu B, Liu H (2013) Price dispersion and loss-leader pricing: Evidence from the online book industry. Management Sci. 59(6):1290–1308.Link, Google Scholar
• Li X, Liao C, Xie Y (2021) Digital piracy, creative productivity, and customer care effort: Evidence from the digital publishing industry. Marketing Sci. 40(4):685–707.Link, Google Scholar
• Li X, Shi M, Zhao C (2025) Incentivizing mass creativity: An empirical study of the online publishing market. Management Sci. 71(12):10707–10726.Google Scholar
• Lu J, Bradlow ET, Hutchinson JW (2024a) More likely to pay but less engaged: The effects of switching online courses from scheduled to on-demand release on user behavior. J. Marketing 88(5):63–88.Crossref, Google Scholar
• Lu J, Karmarkar U, Venkatraman V (2024b) Planning to binge: Time allocation for future media consumption. J. Experiment. Psych.: Appl. 30(1):169–186.Crossref, Google Scholar
• Mehta N (2015) A flexible yet globally regular multigood demand system. Marketing Sci. 34(6):843–863.Google Scholar
• Mehta N, Ma Y (2012) A multi category model of consumers’ purchase incidence, brand choice and quantity decisions: Methodological issues and implications on promotional decisions. J. Marketing Res. 49(4):435–451.Crossref, Google Scholar
• Mehta N, Ni J, Srinivasan K, Sun B (2017) A dynamic model of health insurance choices and healthcare consumption decisions. Marketing Sci. 36(3):338–360.Link, Google Scholar
• Neary JP, Roberts KW (1980) The theory of household behaviour under rationing. Eur. Econom. Rev. 13(1):25–42.Crossref, Google Scholar
• Petrin A, Train K (2010) A control function approach to endogeneity in consumer choice models. J. Marketing Res. 47(1):3–13.Crossref, Google Scholar
• Pittman M, Sheehan K (2015) Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday 20(10).Google Scholar
• Schweidel DA, Moe W (2016) Binge watching and advertising. J. Marketing 80(5):1–19.Crossref, Google Scholar
• Wales TJ, Woodland AD (1983) Estimation of consumer demand systems with binding non-negativity constraints. J. Econom. 21(3):263–285.Crossref, Google Scholar
• Yang O (2014) Online literature: Is the reader God? People’s Daily Overseas Edition (February 18) https://it.people.com.cn/n/2014/0218/c1009-24386304.html.Google Scholar
• Zhang S, Chan T, Luo X, Wang X (2022) Time-inconsistent preferences and strategic self-control in digital-content consumption. Marketing Sci. 41(3):616–636.Link, Google Scholar