An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content
Published Online:19 Aug 2026https://doi.org/10.1287/mksc.2023.0308
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The replication files for this article are available HERE.
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- Received:July 10, 2023
- Accepted:March 30, 2026
- Published Online:August 19, 2026
Copyright © 2026, INFORMS
Cite as
Clarice Zhao, Nitin Mehta, Mengze Shi (2026) An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content. Marketing Science 0(0).
https://doi.org/10.1287/mksc.2023.0308
Keywords
The authors are grateful to the anonymous platform for providing the data and valuable insights. The authors also thank the review team for their insightful comments.
