The Length of Product Line in Distribution Channels
Published Online:3 Nov 2009https://doi.org/10.1287/mksc.1090.0533
References
- Managing Brand Equity: Capitalizing the Value of a Brand Name (1991) (Free Press, New York) Google Scholar
- Building Strong Brands (1996) (Free Press, New York) Google Scholar
- Music variety and retail concentration. (2006) . Working paper, Telecom, ParisCrossref, Google Scholar
- The myth of differentiation. ECR J. (2005) 5(1):16–24Google Scholar
- Fairness and channel coordination. Management Sci. (2007) 53(8):1303–1314Link, Google Scholar
- A price discrimination model of trade promotions. Marketing Sci. (2008) 27(5):779–795Link, Google Scholar
- Quality segmentation in spatial markets: When does cannibalization affect product line design? Marketing Sci. (2001) 20(3):265–283Link, Google Scholar
- Forward buying by retailers. J. Marketing Res. (2010) 47(1):90–102Crossref, Google Scholar
- Channel bargaining with retailer asymmetry. J. Marketing Res. (2006) 43(1):84–97Crossref, Google Scholar
- Strategic assortment reduction by a dominant retailer. Marketing Sci. (2009) 28(2):309–319Link, Google Scholar
- , Eliashberg J., Lilien G. L. Marketing–production joint decision making. Handbooks in Operations Research and Mangement Science: Marketing (1993) 5(Elsevier, North-Holland, Amsterdam) 827–880Google Scholar
- OTC line extensions near overload stage at retail. Drug Topics (1994) 138(1):40Google Scholar
- Pull promotions and channel coordination. Marketing Sci. (1995) 14(1):43–60Link, Google Scholar
- Stability in competition. Econom. J. (1929) 39(153):41–57Google Scholar
- Retail mergers, buyer power, and product variety. Econom. J. (2007) 117(516):45–67Google Scholar
- Channel coordination when retailers compete. Marketing Sci. (1995) 14(4):360–377Link, Google Scholar
- Coordinating channels under price and nonprice competition. Marketing Sci. (1998) 17(4):338–355Link, Google Scholar
- A bargaining theory of distribution channels. J. Marketing Res. (2003) 40(1):80–100Crossref, Google Scholar
- Managing channel profits. Marketing Sci. (1983) 2(3):239–272Link, Google Scholar
- Equilibrium product line: Competing head-to-head may be less competitive. Amer. Econom. Rev. (1992) 82(4):740–755Google Scholar
- Marketing Management (2002) 11th ed.(Prentice Hall, Englewood Cliffs, NJ) Google Scholar
- Improving channel coordination through franchising. Marketing Sci. (1990) 9(4):299–318Link, Google Scholar
- Variety, Equity, and Efficiency (1979) (Columbia University Press, New York) Crossref, Google Scholar
- Market segmentation, self-selection, and product line design. Marketing Sci. (1984) 3(4):288Link, Google Scholar
- Managing channel profits: Comment. Marketing Sci. (1987) 6(4):375–379Link, Google Scholar
- Product and price competition in a duopoly. Marketing Sci. (1988) 7(2):141–168Link, Google Scholar
- Small ball: Marketers rely on line extensions. Advertising Age (Midwest Region Edition) (2005) 76(15):10–11Google Scholar
- Product line design and production technology. Marketing Sci. (2007) 26(1):101–117Link, Google Scholar
- Extend profits, not product lines. Harvard Bus. Rev. (1994) 72(5):153–162Google Scholar
- Channel coordination in the presence of a dominant retailer. Marketing Sci. (2005) 24(2):254–262Link, Google Scholar
- Brand equity and vertical product line extent. Marketing Sci. (1998) 17(4):356–379Link, Google Scholar
- Should product differentiation be restricted? J. Marketing (1972) 36(3):3–9Crossref, Google Scholar
- Entry deterrence in the ready-to-eat breakfast cereal industry. Bell J. Econom. (1978) 9(2):305–327Crossref, Google Scholar
- Product line design for a distribution channel. Marketing Sci. (1998) 17(2):156–169Link, Google Scholar
- Communication strategies and product line design. Marketing Sci. (2004) 23(3):304–316Link, Google Scholar

