The Length of Product Line in Distribution Channels

Yunchuan Liu
Yunchuan Liu
[email protected]
College of Business, University of Illinois at Urbana-Champaign, Champaign, Illinois 61820
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,
Tony Haitao Cui
Tony Haitao Cui
[email protected]
Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455
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Yunchuan Liu

[email protected]

College of Business, University of Illinois at Urbana-Champaign, Champaign, Illinois 61820

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,

Tony Haitao Cui

Tony Haitao Cui

[email protected]

Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

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Published Online:3 Nov 2009https://doi.org/10.1287/mksc.1090.0533

Supplemental Material

mksc.1090.0533-sm-channellength-online_appendix.pdf (263 KB)

cover image Marketing Science

Volume 29, Issue 3

May-June 2010

Pages 393-584

Article Information

Supplemental Material

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Information

Received:November 14, 2007
Accepted:August 02, 2009
Published Online:November 03, 2009

Copyright © 2010, INFORMS

Cite as

Yunchuan Liu, Tony Haitao Cui, (2009) The Length of Product Line in Distribution Channels. Marketing Science 29(3):474-482.

https://doi.org/10.1287/mksc.1090.0533

Keywords