Individual Marketing with Imperfect Targetability
Published Online:1 Feb 2001https://doi.org/10.1287/mksc.20.1.23.10201
References
- Reducing buyer search costs: Implications for electronic marketplaces. Management Sci. (1997) 43(December):1676–1692Link, Google Scholar
- Mail vs. mall: A strategic analysis of competition between direct marketers and conventional retailers. Marketing Sci. (1998) 17(3):181–195Link, Google Scholar
- Interactive marketing: Exploiting the age of addressability. Sloan Management Rev. (1991) 5(14Google Scholar
- Co-opetition (1996) (Doubleday, New York) Google Scholar
- Optimal selection for direct mail. Marketing Sci. (1995) 14(4):378–394Link, Google Scholar
- Database Marketing--A Potent New Tool for Selling. Business Week (1994) September5Google Scholar
- Lists and Database (Mailing List versus Database Marketing). Catalog Age (1996) August1Google Scholar
- To Exchange or Not to Exchange. Catalog Age (1997) December1Google Scholar
- Targetability and individual-marketing competition (1999) (Washington University, St. Louis, MO) . Unpublished doctoral dissertationGoogle Scholar
- Note: A brand switching model with implications for marketing strategies. Marketing Sci. (1989) 8(1):89–99Link, Google Scholar
- Dying for Credit Cards. Credit Card Management (1997) May1Google Scholar
- , Glazer, Little Blattberg. Consumer transaction databases: present status and prospects. The Marketing Information Revolution (1994) (Harvard Business School Press, >Boston, MA) Google Scholar
- Next Generation Marketing: Data Sharing. Direct Marketing (1996) MarchGoogle Scholar
- The Year of Self-Regulation. DM News (1998) February3Google Scholar
- A Price on the Priceless. The Economist (1999) June12:61–62Google Scholar
- Information sharing in oligopoly. Econometrica (1985) 53(2):329–343Crossref, Google Scholar
- Profitable pricing when market segments overlap. Marketing Sci. (1986) 5(1):55–69Link, Google Scholar
- Marketing Management (1997) 9th ed.(Prentice-Hall, Upper Saddle River, NJ) Google Scholar
- A theory of forward buying, merchandising, and trade deals. Marketing Sci. (1996) 15:21–37Link, Google Scholar
- When and how is the Internet likely to decrease price competition?. Marketing Sci. (1999) 18:485–503Link, Google Scholar
- Competition of firms: Discriminatory pricing and location. Econometrica (1986) 54(3):623–640Crossref, Google Scholar
- . Seizing the Initiative on Privacy: On-Line Industry Presses Its Case for Self-Regulation. The New York Times (1999) October11Google Scholar
- . Small Long-Distance Carriers Are Chipping Away at the ‘Big Three’. Los Angeles Times (1997) February3Google Scholar
- Direct and Database Marketing (1997) (Kogan Page Limited, London) Google Scholar
- Competition to retain customers. Marketing Sci. (1994) 13(2):165–176Link, Google Scholar
- Creating micro-marketing pricing strategies using supermarket scanner data. Marketing Sci. (1997) 16(4):315–337Link, Google Scholar
- Competitive promotional strategies. J. Bus. (1988) 61(4):427–449Crossref, Google Scholar
- Database marketing: Past, present, and future. J. Direct Marketing (1997) 11(4):109–125Crossref, Google Scholar
- Competitive Advantage: Creating and Sustaining Superior Performance (1985) (Free Press, New York) Google Scholar
- Using database to seek out the (brand) loyal shoppers. Progressive Grocers74(2):10Google Scholar
- Carriers Combat Costly Customer Churn--Locking in Users by Offering a Package of Multiple Services Is One Preferred Strategy. InternetWeek (1997) October6:T21Google Scholar
- A Baysian approach to estimating household parameters. J. Marketing Res. (1993) 30(May):171–182Crossref, Google Scholar
- The value of purchase history data in target marketing. Marketing Sci. (1996) 15(4):321–340Link, Google Scholar
- Marketing information: A competitive analysis. Marketing Sci. (1997) 16(1):24–38Link, Google Scholar
- Competitive Coupon Targeting. Marketing Sci. (1995) 14(4):395–416Link, Google Scholar
- Micromarketing in the Information Age: Optimal pricing and promotional strategies (1996) . Working paperGoogle Scholar
- On the strategic choice of spatial price policy. Amer. Econom. Rev. (1988) 78(1):122–137Google Scholar
- A model of sales. Amer. Econom. Rev. (1980) 70(4):651–659Google Scholar
- Sleeping with the enemy: Should competitors share the same advertising agency?. Marketing Sci. (1994) 13(2):190–202Link, Google Scholar
- Duopoly information equilibrium: Cournot and Bertrand. J. Econom. Theory (1984) 34:71–94Crossref, Google Scholar
- Trade associations disclosure rules, incentives to share information, and welfare. Rand J. Econom. (1990) 21(3, Autumn):409–430Crossref, Google Scholar
- New policy to require marketers to disclose private-data sharing. The Wall Street Journal (1999) July7Google Scholar
- AT&T marketing reaches out and touches the wrong someone. Dow Jones News Service (1997) August15Google Scholar
- The strategic use of consumer search cost (1996) (MIT, Cambridge, MA) . Working paperGoogle Scholar

