Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses

Published Online:https://doi.org/10.1287/mksc.2022.1407

References

  • Thomas JS, Chintagunta PK (2022) Invited commentary—“How support for Black Lives Matter impacts consumer responses on social media.” Marketing Sci. 41(6):1045–1052.LinkGoogle Scholar
  • Wang Y, Shaojun Qin M, Luo X, Kou YE (2022) Frontiers: How support for Black Lives Matter impacts consumer responses on social media. Marketing Sci. 41(6):1029–1044.LinkGoogle Scholar
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