Research Note—The Benefits of Personalized Pricing in a Channel

Yunchuan Liu
Yunchuan Liu
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A. Gary Anderson Graduate School of Management, 900 University Avenue, University of California, Riverside, California 92521
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,
Z. John Zhang
Z. John Zhang
[email protected]
The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104-6340
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Yunchuan Liu

[email protected]

A. Gary Anderson Graduate School of Management, 900 University Avenue, University of California, Riverside, California 92521

Search for more papers by this author

,

Z. John Zhang

[email protected]

The Wharton School, University of Pennsylvania, 700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, Pennsylvania 19104-6340

Search for more papers by this author

Published Online:1 Jan 2006https://doi.org/10.1287/mksc.1050.0120

Supplemental Material

mksc.1050.0120-sm-technical-appendix.pdf (89 KB)

cover image Marketing Science

Volume 25, Issue 1

January-February 2006

Pages 1-107

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Received:November 14, 2003
Published Online:January 01, 2006

Copyright © 2006, INFORMS

Cite as

Yunchuan Liu, Z. John Zhang, (2006) Research Note—The Benefits of Personalized Pricing in a Channel. Marketing Science 25(1):97-105.

https://doi.org/10.1287/mksc.1050.0120

Keywords