An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty
Published Online:1 Jan 2006https://doi.org/10.1287/mksc.1050.0140
Supplemental Material
mksc.1050.0140-sm-appendix.pdf (239 KB)
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Volume 25, Issue 1
January-February 2006
Pages 1-107
Article Information
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- Received:July 21, 2003
- Published Online:January 01, 2006
Copyright © 2006, INFORMS
Cite as
Günter J. Hitsch, (2006) An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty. Marketing Science 25(1):25-50.
https://doi.org/10.1287/mksc.1050.0140
Keywords
