Estimating Cannibalization Rates for Pioneering Innovations
Published Online:24 Jun 2010https://doi.org/10.1287/mksc.1100.0575
Supplemental Material
- Online supplement: mksc.1100.0575-sm-ec.pdf
- Science-to-Practice presentation: mksc.1100.0575-sm.pdf
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Volume 29, Issue 6
November-December 2010
Pages 963-1169
Article Information
Supplemental Material
Metrics
Information
- Received:March 25, 2008
- Accepted:March 03, 2010
- Published Online:June 24, 2010
Copyright © 2010, INFORMS
Cite as
Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe, (2010) Estimating Cannibalization Rates for Pioneering Innovations. Marketing Science 29(6):1024-1039.
https://doi.org/10.1287/mksc.1100.0575
Keywords
