Optimal Reverse Channel Structure for Consumer Product Returns

Jeffrey D. Shulman
Jeffrey D. Shulman
[email protected]
Department of Marketing, Michael G. Foster School of Business, University of Washington, Seattle, Washington 98109
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,
Anne T. Coughlan
Anne T. Coughlan
[email protected]
Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208
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,
R. Canan Savaskan
R. Canan Savaskan
[email protected]
Information Technology and Operations Management Department, Cox School of Business, Southern Methodist University, Dallas, Texas 75275
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Jeffrey D. Shulman

[email protected]

Department of Marketing, Michael G. Foster School of Business, University of Washington, Seattle, Washington 98109

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Anne T. Coughlan

[email protected]

Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

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R. Canan Savaskan

[email protected]

Information Technology and Operations Management Department, Cox School of Business, Southern Methodist University, Dallas, Texas 75275

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Published Online:24 Jun 2010https://doi.org/10.1287/mksc.1100.0578

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mksc.1100.0578-sm-ec.pdf (631 KB)

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Volume 29, Issue 6

November-December 2010

Pages 963-1169

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Received:December 09, 2008
Accepted:March 11, 2010
Published Online:June 24, 2010

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Jeffrey D. Shulman, Anne T. Coughlan, R. Canan Savaskan, (2010) Optimal Reverse Channel Structure for Consumer Product Returns. Marketing Science 29(6):1071-1085.

https://doi.org/10.1287/mksc.1100.0578

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