The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
Published Online:29 Jul 2010https://doi.org/10.1287/mksc.1100.0585
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mksc.1100.0585-sm-ec.pdf (138 KB)
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Volume 29, Issue 6
November-December 2010
Pages 963-1169
Article Information
Supplemental Material
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- Received:March 24, 2009
- Accepted:April 26, 2010
- Published Online:July 29, 2010
Copyright © 2010, INFORMS
Cite as
Zach Zhizhong Zhou, Kevin Xiaoguo Zhu, (2010) The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets. Marketing Science 29(6):1125-1137.
https://doi.org/10.1287/mksc.1100.0585
Keywords
