Online Product Opinions: Incidence, Evaluation, and Evolution

Wendy W. Moe
Wendy W. Moe
[email protected]
Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20472
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,
David A. Schweidel
David A. Schweidel
[email protected]
Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706
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Wendy W. Moe

[email protected]

Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20472

Search for more papers by this author

,

David A. Schweidel

David A. Schweidel

[email protected]

Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706

Search for more papers by this author

Published Online:25 Aug 2011https://doi.org/10.1287/mksc.1110.0662

Supplemental Material

mksc.1110.0662-sm-ec.pdf (174 KB)

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cover image Marketing Science

Volume 31, Issue 3

Special Issue on Emergence and Impact of User-Generated Content

May-June 2012

Pages 369-547

Article Information

Supplemental Material

Metrics

Information

Received:December 17, 2009
Accepted:May 23, 2011
Published Online:August 25, 2011

Copyright © 2012, INFORMS

Cite as

Wendy W. Moe, David A. Schweidel, (2011) Online Product Opinions: Incidence, Evaluation, and Evolution. Marketing Science 31(3):372-386.

https://doi.org/10.1287/mksc.1110.0662

Keywords