MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

Jehoshua Eliashberg
Jehoshua Eliashberg
[email protected]
University of Pennsylvania, The Wharton School, Philadelphia, Pennsylvania 19104-6371
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Jedid-Jah Jonker
Jedid-Jah Jonker
[email protected]
Tinbergen Institute and Econometric Institute, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands
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,
Mohanbir S. Sawhney
Mohanbir S. Sawhney
[email protected]
Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois 60208
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Berend Wierenga
Berend Wierenga
[email protected]
Rotterdam School of Management, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands
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Jehoshua Eliashberg

[email protected]

University of Pennsylvania, The Wharton School, Philadelphia, Pennsylvania 19104-6371

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Jedid-Jah Jonker

[email protected]

Tinbergen Institute and Econometric Institute, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands

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Mohanbir S. Sawhney

[email protected]

Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois 60208

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Berend Wierenga

[email protected]

Rotterdam School of Management, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands

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Published Online:1 Aug 2000https://doi.org/10.1287/mksc.19.3.226.11796

Supplemental Material

mksc.19.3.226.11796-sm-moviemod-an_implementable_decision.pdf (56 KB)

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Volume 19, Issue 3

August 2000

Pages 203-296

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Received:January 05, 1998
Published Online:August 01, 2000

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Jehoshua Eliashberg, Jedid-Jah Jonker, Mohanbir S. Sawhney, Berend Wierenga, (2000) MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures. Marketing Science 19(3):226-243.

https://doi.org/10.1287/mksc.19.3.226.11796

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MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

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