Accurate Retail Testing of Fashion Merchandise: Methodology and Application

Marshall Fisher
Marshall Fisher
[email protected]
Operations and Information Management Department, The Wharton School, The University of Pennsylvania Philadelphia, Pennsylvania 19104-6366
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,
Kumar Rajaram
Kumar Rajaram
[email protected]
Operations and Technology Management Area, The John E. Anderson Graduate School of Management The University of California at Los Angeles, Los Angeles, California 90095-1481
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Operations and Information Management Department, The Wharton School, The University of Pennsylvania Philadelphia, Pennsylvania 19104-6366

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Kumar Rajaram

[email protected]

Operations and Technology Management Area, The John E. Anderson Graduate School of Management The University of California at Los Angeles, Los Angeles, California 90095-1481

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Published Online:1 Aug 2000https://doi.org/10.1287/mksc.19.3.266.11800