Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
Published Online:21 Feb 2017https://doi.org/10.1287/mksc.2016.1022
- Cited by
- Electronic Commerce Research and Applications, Vol. 78
- 23 June 2026 | ACM Transactions on Multimedia Computing, Communications, and Applications, Vol. 22, No. 6
- 24 January 2025 | Aslib Journal of Information Management, Vol. 78, No. 4
- 8 June 2026 | Communications in Statistics - Simulation and Computation, Vol. 754
- Information & Management, Vol. 63, No. 4
- 8 September 2025 | Management Science, Vol. 72, No. 5
- Computers in Human Behavior, Vol. 178
- 27 April 2026 | European Journal of Information Systems
- 18 April 2026 | Humanities and Social Sciences Communications, Vol. 16
- 9 April 2026 | Journal of Modelling in Management, Vol. 40
- 25 July 2025 | Asia Pacific Journal of Marketing and Logistics, Vol. 38, No. 4
- 11 April 2025 | Information Technology & People, Vol. 39, No. 2
- 15 July 2025 | Journal of Marketing, Vol. 90, No. 2
- 20 February 2026 | Production and Operations Management, Vol. 81
- 23 May 2025 | Cogent Business & Management, Vol. 12, No. 1
- 28 October 2025 | Journal of Services Marketing, Vol. 39, No. 9
- 14 May 2025 | Management Science, Vol. 71, No. 12
- 8 February 2024 | Production and Operations Management, Vol. 34, No. 12
- 19 November 2025 | Management Science, Vol. 0, No. 0
- 18 November 2025 | PLOS One, Vol. 20, No. 11
- 20 May 2025 | Asia Pacific Journal of Tourism Research, Vol. 30, No. 11
- 18 March 2025 | Management Science, Vol. 71, No. 11
- 23 February 2025 | Journal of Operations Management, Vol. 71, No. 7
- 7 May 2025 | Managerial and Decision Economics, Vol. 46, No. 7
- 16 February 2024 | Electronic Commerce Research, Vol. 25, No. 5
- Journal of Retailing and Consumer Services, Vol. 87
- Transportation Research Part E: Logistics and Transportation Review, Vol. 202
- 11 August 2025 | Schmalenbach Journal of Business Research, Vol. 77, No. 3
- 1 September 2025 | MIS Quarterly, Vol. 49, No. 3
- Information Processing & Management, Vol. 62, No. 4
- 11 June 2024 | Information Systems Research, Vol. 36, No. 2
- 17 May 2024 | Internet Research, Vol. 35, No. 3
- Ziwei Cong; ,
- Ying Zhao; ,
- Zilei Zhang
20 January 2025 | Marketing Science, Vol. 44, No. 3- Journal of Retailing and Consumer Services, Vol. 84
- 7 April 2025 | PLOS ONE, Vol. 20, No. 4
- 1 August 2024 | Journal of Interactive Marketing, Vol. 60, No. 1
- 7 November 2024 | International Journal of Advertising, Vol. 44, No. 1
- 16 September 2024 | Journal of Organizational Computing and Electronic Commerce, Vol. 35, No. 1
- 9 December 2024 | Industrial Management & Data Systems, Vol. 125, No. 1
- 1 January 2025 | SSRN Electronic Journal, Vol. 85
- Journal of Industrial and Management Optimization, Vol. 22, No. <![CDATA[1]]>
- Computers and Education Open, Vol. 7
- 29 January 2024 | Management Science, Vol. 70, No. 11
- 15 May 2023 | Kybernetes, Vol. 53, No. 10
- Journal of Business Research, Vol. 183
- 5 May 2024 | Managerial and Decision Economics, Vol. 45, No. 6
- 23 May 2024 | Managerial and Decision Economics, Vol. 45, No. 6
- International Journal of Research in Marketing, Vol. 41, No. 3
- 9 September 2024 | Social Sciences, Vol. 13, No. 9
- 13 October 2023 | Journal of Hospitality and Tourism Insights, Vol. 7, No. 4
- 18 April 2024 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, No. 2
- 27 April 2024 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, No. 2
- 28 June 2023 | Journal of Research in Interactive Marketing, Vol. 18, No. 3
- Information Processing & Management, Vol. 61, No. 3
- 20 March 2023 | Behaviour & Information Technology, Vol. 43, No. 5
- Innovations, Vol. N° 73, No. 1
- 10 January 2024 | Frontiers in Psychology, Vol. 14
- 10 December 2024 | Journal of Medical Internet Research, Vol. 26
- 1 November 2022 | Information Technology and Management, Vol. 24, No. 4
- 5 July 2023 | Quantitative Marketing and Economics, Vol. 21, No. 4
- 4 September 2023 | Electronic Markets, Vol. 33, No. 1
- Decision Support Systems, Vol. 175
- 19 September 2022 | Kybernetes, Vol. 52, No. 12
- 24 May 2023 | Business & Information Systems Engineering, Vol. 65, No. 5
- 13 June 2022 | Information Technology and Management, Vol. 24, No. 3
- Information & Management, Vol. 60, No. 6
- 1 September 2023 | Production and Operations Management, Vol. 32, No. 9
- 1 September 2023 | MIS Quarterly, Vol. 47, No. 3
- 10 July 2023 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 18, No. 3
- 27 September 2022 | Internet Research, Vol. 33, No. 4
- 10 May 2022 | Behaviour & Information Technology, Vol. 42, No. 9
- 17 March 2023 | Journal of Marketing, Vol. 87, No. 4
- 13 July 2022 | Information Systems Research, Vol. 34, No. 2
- 16 August 2023 | Journal of Travel & Tourism Marketing, Vol. 40, No. 4
- 13 May 2022 | Internet Research, Vol. 33, No. 2
- 11 February 2022 | Journal of Business & Economic Statistics, Vol. 41, No. 2
- 22 August 2022 | Aslib Journal of Information Management, Vol. 75, No. 2
- 6 February 2021 | Electronic Commerce Research, Vol. 23, No. 1
- International Journal of Research in Marketing, Vol. 40, No. 1
- 26 January 2023 | Frontiers in Psychology, Vol. 13
- 26 July 2022 | Managerial and Decision Economics, Vol. 44, No. 1
- 1 January 2023 | SSRN Electronic Journal, Vol. 24
- 1 January 2023 | SSRN Electronic Journal, Vol. 66
- More, Faster, and Better? Effects of Rewards on Incentivizing the Creation of User-Generated Content1 January 2023 | SSRN Electronic Journal, Vol. 38
- Conspicuous display through photo sharing in online reviews: Evidence from an online travel platformInformation & Management, Vol. 59, No. 8
- Information & Management, Vol. 59, No. 8
- Journal of Retailing and Consumer Services, Vol. 69
- International Journal of Hospitality Management, Vol. 106
- 14 October 2021 | Journal of Marketing, Vol. 86, No. 5
- 22 March 2022 | Marketing Science, Vol. 41, No. 4
- Electronic Commerce Research and Applications, Vol. 54
- 10 September 2021 | International Journal of Advertising, Vol. 41, No. 4
- 1 July 2021 | Management Science, Vol. 68, No. 5
- 14 March 2025 | Experimental Economics, Vol. 25, No. 2
- 1 March 2022 | Frontiers in Psychology, Vol. 13
- 27 February 2022 | International Journal of Environmental Research and Public Health, Vol. 19, No. 5
- Computers in Human Behavior, Vol. 127
- I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation9 February 2022 | Journal of Interactive Marketing, Vol. 57, No. 1
- International Journal of Hospitality Management, Vol. 100
- 8 July 2021 | Behavioral and Brain Sciences, Vol. 45
- SSRN Electronic Journal, Vol. 29
- SSRN Electronic Journal, Vol. 29
- SSRN Electronic Journal, Vol. 10
- SSRN Electronic Journal, Vol. 50
- 8 April 2021 | Journal of the Academy of Marketing Science, Vol. 49, No. 6
- 1 September 2021 | ACM Transactions on Asian and Low-Resource Language Information Processing, Vol. 20, No. 5
- 18 June 2021 | Psychology & Marketing, Vol. 38, No. 9
- 18 March 2021 | Information Systems Research, Vol. 32, No. 2
- Decision Support Systems, Vol. 145
- 23 April 2021 | Journal of Marketing Research, Vol. 58, No. 3
- Physica A: Statistical Mechanics and its Applications, Vol. 569
- Information & Management, Vol. 58, No. 2
- SSRN Electronic Journal, Vol. 35
- SSRN Electronic Journal, Vol. 118
- 12 October 2020 | Information Systems Research, Vol. 31, No. 4
- 11 October 2019 | AMS Review, Vol. 10, No. 3-4
- 1 October 2020 | npj Science of Food, Vol. 4, No. 1
- 10 January 2020 | EURASIP Journal on Wireless Communications and Networking, Vol. 2020, No. 1
- Decision Support Systems, Vol. 136
- European Journal of Operational Research, Vol. 285, No. 1
- 12 December 2019 | Journal of the Academy of Marketing Science, Vol. 48, No. 3
- International Journal of Hospitality Management, Vol. 87
- 16 June 2020 | Journal of Management Information Systems, Vol. 37, No. 2
- Asia Pacific Journal of Marketing and Logistics, Vol. 33, No. 1
- SSRN Electronic Journal, Vol. 81
- 29 July 2019 | Asia Pacific Journal of Marketing and Logistics, Vol. 31, No. 5
- Data and Information Management, Vol. 3, No. 3
- 4 August 2019 | Journal of Management Information Systems, Vol. 36, No. 3
- 3 July 2018 | AMS Review, Vol. 9, No. 1-2
- The Journal of Strategic Information Systems, Vol. 28, No. 2
- 31 March 2019 | Journal of Management Information Systems, Vol. 36, No. 1
- SSRN Electronic Journal, Vol. 62
- SSRN Electronic Journal, Vol. 35
- International Journal of Production Economics, Vol. 204
- International Journal of Hospitality Management, Vol. 74
- 28 July 2017 | Journal of the Academy of Marketing Science, Vol. 46, No. 2
- 22 May 2018 | Socius: Sociological Research for a Dynamic World, Vol. 4
- 1 November 2017 | Journal of Marketing, Vol. 81, No. 6
- SSRN Electronic Journal, Vol. 1
Volume 36, Issue 3
May-June 2017
Pages 327-470
Article Information
Supplemental Material
Metrics
Information
- Received:October 09, 2014
- Accepted:September 19, 2016
- Published Online:February 21, 2017
Copyright © 2017, INFORMS
Cite as
Yacheng Sun, Xiaojing Dong, Shelby McIntyre (2017) Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. Marketing Science 36(3):329-337.
https://doi.org/10.1287/mksc.2016.1022
Keywords
