Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond

Judith A. Chevalier
Corresponding Author
Judith A. Chevalier
http://orcid.org/0000-0001-6645-2059
Yale School of Management, New Haven, Connecticut 06511; and National Bureau of Economic Research, Cambridge, Massachusetts 02138;
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,
Yaniv Dover
Yaniv Dover
Jerusalem School of Business Administration, Hebrew University of Jerusalem, Jerusalem 9190501, Israel;
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,
Dina Mayzlin
Dina Mayzlin
Marshall School of Business, University of Southern California, Los Angeles, California 90089
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Corresponding Author

Judith A. Chevalier

http://orcid.org/0000-0001-6645-2059

Yale School of Management, New Haven, Connecticut 06511; and National Bureau of Economic Research, Cambridge, Massachusetts 02138;

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Yaniv Dover

Jerusalem School of Business Administration, Hebrew University of Jerusalem, Jerusalem 9190501, Israel;

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Dina Mayzlin

Marshall School of Business, University of Southern California, Los Angeles, California 90089

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Published Online:10 Jul 2018https://doi.org/10.1287/mksc.2018.1090

Supplemental Material

mksc.2018.1090.sm1.pdf

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Volume 37, Issue 5

September-October 2018

Pages 685-853

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Received:February 04, 2017
Accepted:December 20, 2017
Published Online:July 10, 2018

Cite as

Judith A. Chevalier, Yaniv Dover, Dina Mayzlin (2018) Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond. Marketing Science 37(5):688-709.

https://doi.org/10.1287/mksc.2018.1090

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Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond

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