Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

• Elham Yazdani

  Elham Yazdani

  David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112;

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• Shyam Gopinath

  Shyam Gopinath

  http://orcid.org/0000-0002-1955-7920

  Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

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  ,
• Steve Carson

  Steve Carson

  David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112

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