U-Shaped Conformity in Online Social Networks

• Monic Sun

  Corresponding Author

  Monic Sun

  http://orcid.org/0000-0001-7105-6587

  Questrom School of Business, Boston University, Boston, Massachusetts 02215;

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  ,
• Xiaoquan (Michael) Zhang

  Xiaoquan (Michael) Zhang

  Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shatin, New Territories, Hong Kong;

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  ,
• Feng Zhu

  Feng Zhu

  Harvard Business School, Harvard University, Boston, Massachusetts 02163

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