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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

Pages:365–391

Published Online:April 17, 2019

https://doi.org/10.1287/mksc.2018.1143

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Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games

Pages:392–416

Published Online:May 14, 2019

https://doi.org/10.1287/mksc.2018.1142

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Recommending Products When Consumers Learn Their Preference Weights

Pages:417–441

Published Online:May 22, 2019

https://doi.org/10.1287/mksc.2018.1144

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Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers

Pages:442–460

Published Online:May 14, 2019

https://doi.org/10.1287/mksc.2018.1145

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U-Shaped Conformity in Online Social Networks

Pages:461–480

Published Online:May 9, 2019

https://doi.org/10.1287/mksc.2018.1133

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Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic

Pages:481–499

Published Online:May 15, 2019

https://doi.org/10.1287/mksc.2018.1147

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Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Pages:500–515

Published Online:May 16, 2019

https://doi.org/10.1287/mksc.2019.1149

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Brand Positioning Based on Brand Image–Country Image Fit

Pages:516–538

Published Online:May 9, 2019

https://doi.org/10.1287/mksc.2019.1151

Preview Abstract

Focus On Authors

Focus On Authors

Pages:539–541

Published Online:June 28, 2019

https://doi.org/10.1287/mksc.2019.1173

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:June 28, 2019

https://doi.org/10.1287/mksc.2019.eb.v38n3

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