Recommending Products When Consumers Learn Their Preference Weights

Daria Dzyabura
Corresponding Author
Daria Dzyabura
http://orcid.org/0000-0003-0729-2379
New Economic School, Moscow, Russia 121353;Stern School of Business, New York University, New York, New York 10012;
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John R. Hauser
John R. Hauser
http://orcid.org/0000-0001-8510-8640
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
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Corresponding Author

Daria Dzyabura

http://orcid.org/0000-0003-0729-2379

New Economic School, Moscow, Russia 121353;Stern School of Business, New York University, New York, New York 10012;

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,

John R. Hauser

http://orcid.org/0000-0001-8510-8640

MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

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Published Online:22 May 2019https://doi.org/10.1287/mksc.2018.1144

Supplemental Material

mksc.2018.1144.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 38, Issue 3

May-June 2019

Pages 365-541, ii-ii

Article Information

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Received:March 22, 2016
Accepted:May 01, 2018
Published Online:May 22, 2019

Copyright © 2019, INFORMS

Cite as

Daria Dzyabura, John R. Hauser (2019) Recommending Products When Consumers Learn Their Preference Weights. Marketing Science 38(3):417-441.

https://doi.org/10.1287/mksc.2018.1144

Keywords