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Research Articles
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Pages:193–225
Published Online:April 4, 2019
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments
Pages:226–252
Published Online:March 29, 2019
Effectiveness of Product Recommendations Under Time and Crowd Pressures
Pages:253–273
Published Online:March 22, 2019
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Pages:274–295
Published Online:March 22, 2019
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
Pages:296–316
Published Online:March 21, 2019
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing
Pages:317–342
Published Online:April 4, 2019
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
Pages:343–359
Published Online:April 4, 2019
Focus On Authors
2018 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
2018 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
Pages:362–364
Published Online:April 16, 2019
