Research Articles

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Pages:193–225

Published Online:April 4, 2019

https://doi.org/10.1287/mksc.2018.1135

Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments

Pages:226–252

Published Online:March 29, 2019

https://doi.org/10.1287/mksc.2018.1129

Effectiveness of Product Recommendations Under Time and Crowd Pressures

Pages:253–273

Published Online:March 22, 2019

https://doi.org/10.1287/mksc.2018.1132

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?

Pages:274–295

Published Online:March 22, 2019

https://doi.org/10.1287/mksc.2018.1139

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Pages:296–316

Published Online:March 21, 2019

https://doi.org/10.1287/mksc.2018.1138

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

Pages:317–342

Published Online:April 4, 2019

https://doi.org/10.1287/mksc.2018.1137

Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz

Pages:343–359

Published Online:April 4, 2019

https://doi.org/10.1287/mksc.2018.1136

Focus On Authors

2018 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

2018 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

Pages:362–364

Published Online:April 16, 2019

https://doi.org/10.1287/mksc.2019.1152

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:April 16, 2019

https://doi.org/10.1287/mksc.2019.eb.v38n2

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