Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
Published Online:21 Mar 2019https://doi.org/10.1287/mksc.2018.1138
Supplemental Material
The replication files for this article are available HERE.
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Volume 38, Issue 2
March-April 2019
Pages 193-364, ii-ii
Article Information
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- Received:June 20, 2017
- Accepted:August 31, 2018
- Published Online:March 21, 2019
Copyright © 2019, INFORMS
Cite as
O. Cem Ozturk, Pradeep K. Chintagunta, Sriram Venkataraman (2019) Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors. Marketing Science 38(2):296-316.
https://doi.org/10.1287/mksc.2018.1138
Keywords
