On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

• Necati Ertekin

  Necati Ertekin

  https://orcid.org/0000-0003-3704-0797

  Leavey School of Business, Santa Clara University, Santa Clara, California 95053;

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• Jeffrey D. Shulman

  Corresponding Author

  Jeffrey D. Shulman

  https://orcid.org/0000-0001-5288-3421

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195;

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• Haipeng (Allan) Chen

  Haipeng (Allan) Chen

  https://orcid.org/0000-0002-6057-8395

  Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40506

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