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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Identifying Customer Needs from User-Generated Content

Pages:1–20

Published Online:January 30, 2019

https://doi.org/10.1287/mksc.2018.1123

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Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?

Pages:21–43

Published Online:January 29, 2019

https://doi.org/10.1287/mksc.2018.1126

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Cooperative Search Advertising

Pages:44–67

Published Online:October 23, 2018

https://doi.org/10.1287/mksc.2018.1111

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The Performance Measurement Trap

Pages:68–87

Published Online:January 30, 2019

https://doi.org/10.1287/mksc.2018.1122

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Accounting for Discrepancies Between Online and Offline Product Evaluations

Pages:88–106

Published Online:January 30, 2019

https://doi.org/10.1287/mksc.2018.1124

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Learning by Doing and the Demand for Advanced Products

Pages:107–128

Published Online:January 17, 2019

https://doi.org/10.1287/mksc.2018.1118

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Multimarket Value Creation and Competition

Pages:129–149

Published Online:February 8, 2019

https://doi.org/10.1287/mksc.2018.1127

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Freemium as an Optimal Strategy for Market Dominant Firms

Pages:150–169

Published Online:February 5, 2019

https://doi.org/10.1287/mksc.2018.1109

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Managing Consumer Deliberations in a Decentralized Distribution Channel

Pages:170–190

Published Online:January 16, 2019

https://doi.org/10.1287/mksc.2018.1120

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Focus on Authors

Free Access
Focus On Authors

Pages:191–192

Published Online:February 20, 2019

https://doi.org/10.1287/mksc.2019.1148

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:February 20, 2019

https://doi.org/10.1287/mksc.2019.eb.v38n1

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