Improving Text Analysis Using Sentence Conjunctions and Punctuation
Published Online:7 Jul 2020https://doi.org/10.1287/mksc.2019.1214
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Volume 39, Issue 4
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Pages 669-848, ii
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- Received:January 31, 2017
- Accepted:August 22, 2019
- Published Online:July 07, 2020
Copyright © 2020, INFORMS
Cite as
Joachim Büschken, Greg M. Allenby (2020) Improving Text Analysis Using Sentence Conjunctions and Punctuation. Marketing Science 39(4):727-742.
https://doi.org/10.1287/mksc.2019.1214
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