Spillovers from Mass Advertising: An Identification Strategy
Published Online:15 Jul 2020https://doi.org/10.1287/mksc.2019.1217
Supplemental Material
The replication files for this article are available HERE.
- Cited by
- 11 March 2026 | Marketing Science, Vol. 45, No. 3
- 19 June 2025 | Journal of Marketing Research, Vol. 62, No. 6
- 21 November 2025 | Systems, Vol. 13, No. 12
- 1 July 2025 | PLOS One, Vol. 20, No. 7
- 23 January 2024 | Management Science, Vol. 70, No. 11
- 11 July 2024 | Foundations and Trends® in Marketing, Vol. 18, No. 3-4
- 17 August 2023 | Management Science, Vol. 70, No. 5
- Electronic Commerce Research and Applications, Vol. 62
- 1 January 2023 | SSRN Electronic Journal, Vol. 47
- Journal of Mathematical Finance, Vol. 13, No. 04
- 26 April 2022 | Marketing Science, Vol. 41, No. 6
- 10 November 2021 | Journal of Marketing Research, Vol. 59, No. 3
- 1 April 2022 | Journal of Marketing, Vol. 86, No. 3
- 11 October 2021 | International Journal of Pharmaceutical and Healthcare Marketing, Vol. 16, No. 1
- 8 September 2021 | Journal of Marketing Research, Vol. 58, No. 5
- SSRN Electronic Journal, Vol. 15
- SSRN Electronic Journal, Vol. 21
Volume 39, Issue 4
July-August 2020
Pages 669-848, ii
Article Information
Supplemental Material
Metrics
Information
- Received:December 25, 2017
- Accepted:October 29, 2019
- Published Online:July 15, 2020
Copyright © 2020, INFORMS
Cite as
Michael Thomas (2020) Spillovers from Mass Advertising: An Identification Strategy. Marketing Science 39(4):807-826.
https://doi.org/10.1287/mksc.2019.1217
Keywords
