Visual Listening In: Extracting Brand Image Portrayed on Social Media

Liu Liu
Corresponding Author
Liu Liu
https://orcid.org/0000-0002-2227-2336
Leeds School of Business, University of Colorado, Boulder, Colorado 80309;
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,
Daria Dzyabura
Daria Dzyabura
https://orcid.org/0000-0003-0729-2379
New Economics School, Moscow 121353, Russia;
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,
Natalie Mizik
Natalie Mizik
https://orcid.org/0000-0002-7220-290X
Foster School of Business, University of Washington, Seattle, Washington 98195
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Liu Liu

Corresponding Author

Liu Liu

https://orcid.org/0000-0002-2227-2336

Leeds School of Business, University of Colorado, Boulder, Colorado 80309;

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Daria Dzyabura

https://orcid.org/0000-0003-0729-2379

New Economics School, Moscow 121353, Russia;

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Natalie Mizik

https://orcid.org/0000-0002-7220-290X

Foster School of Business, University of Washington, Seattle, Washington 98195

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Published Online:10 Jul 2020https://doi.org/10.1287/mksc.2020.1226

Supplemental Material

mksc.2020.1226.sm1.pdf

The replication files for this article are available HERE.

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Volume 39, Issue 4

July-August 2020

Pages 669-848, ii

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Received:May 08, 2017
Accepted:November 24, 2019
Published Online:July 10, 2020

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Liu Liu, Daria Dzyabura, Natalie Mizik (2020) Visual Listening In: Extracting Brand Image Portrayed on Social Media. Marketing Science 39(4):669-686.

https://doi.org/10.1287/mksc.2020.1226

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