Influencing Social Media Influencers Through Affiliation

Amy Pei
Amy Pei
[email protected]
https://orcid.org/0000-0001-6266-3553
Department of Marketing, Northeastern University, Boston, Massachusetts 02115;
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,
Dina Mayzlin
Dina Mayzlin
[email protected]
https://orcid.org/0000-0003-1277-3994
Department of Marketing, University of Southern California, Los Angeles, California 90089
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Department of Marketing, Northeastern University, Boston, Massachusetts 02115;

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Dina Mayzlin

[email protected]

https://orcid.org/0000-0003-1277-3994

Department of Marketing, University of Southern California, Los Angeles, California 90089

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Published Online:17 Dec 2021https://doi.org/10.1287/mksc.2021.1322

Supplemental Material

mksc.2021.1322.sm1.pdf

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Volume 41, Issue 3

May-June 2022

Pages 433-662, iii

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Received:April 12, 2019
Accepted:September 07, 2021
Published Online:December 17, 2021

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Amy Pei, Dina Mayzlin (2021) Influencing Social Media Influencers Through Affiliation. Marketing Science 41(3):593-615.

https://doi.org/10.1287/mksc.2021.1322

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Influencing Social Media Influencers Through Affiliation

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