Influencers: The Power of Comments

Cristina Nistor
Cristina Nistor
[email protected]
https://orcid.org/0000-0002-5526-085X
Marketing, Argyros College of Business and Economics, Chapman University, Orange, California 92866
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,
Matthew Selove
Corresponding Author
Matthew Selove
[email protected]
https://orcid.org/0000-0001-6706-0049
Marketing, Argyros College of Business and Economics, Chapman University, Orange, California 92866
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Cristina Nistor

Cristina Nistor

[email protected]

https://orcid.org/0000-0002-5526-085X

Marketing, Argyros College of Business and Economics, Chapman University, Orange, California 92866

Search for more papers by this author

,

Corresponding Author

Matthew Selove

[email protected]

https://orcid.org/0000-0001-6706-0049

Marketing, Argyros College of Business and Economics, Chapman University, Orange, California 92866

Search for more papers by this author

Published Online:25 Jun 2024https://doi.org/10.1287/mksc.2022.0186

Supplemental Material

mksc.2022.0186.sm1.pdf

cover image Marketing Science

Volume 43, Issue 6

November-December 2024

Pages 1153-1319, ii

Article Information

Supplemental Material

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Received:May 24, 2022
Accepted:May 03, 2024
Published Online:June 25, 2024

Copyright © 2024, INFORMS

Cite as

Cristina Nistor, Matthew Selove (2024) Influencers: The Power of Comments. Marketing Science 43(6):1153-1167.

https://doi.org/10.1287/mksc.2022.0186

Keywords

Acknowledgments

Helpful (and informative) comments were provided by Ron Berman, Nanda Kumar, Chenxi Liao, Birger Wernerfelt, Juanjuan Zhang, and participants at the Marketing Science conference, the QME conference, the Marketing Theory Symposium, the UT Dallas FORMS conference, and the SICS conference.