A Representative Sampling Method for Peer Encouragement Designs in Network Experiments

• Yanyan Li

  Corresponding Author

  Yanyan Li

  [email protected]

  https://orcid.org/0009-0000-4348-4963

  Department of Marketing & Entrepreneurship, C. T. Bauer College of Business, University of Houston, Houston, Texas 77004

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  ,
• Sha Yang

  Sha Yang

  [email protected]

  https://orcid.org/0000-0003-4190-5722

  Department of Marketing, Marshall School of Business, University of Southern California, Los Angeles, California 90007; and Department of Marketing, School of Business, The Chinese University of Hong Kong, Hong Kong

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  ,
• Qing Liu

  Qing Liu

  [email protected]

  https://orcid.org/0000-0003-3014-9503

  Department of Marketing, Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706

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