Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?

The first author is the lead author, and the two remaining authors are ranked alphabetically. The authors thank Andrew Ching, Laurette Dubé, Ashvin Gandhi, Tongil TI Kim, Jingjing Li, Jūra Liaukonytė, Unnati Narang, Daiva Nielsen, and Vithala Rao as well as conference/seminar participants at the 15th Annual Conference on Health IT and Analytics, INFORMS Annual Meeting, Third Health Care Markets Conference, Temple University, University of Alberta, 11th Triennial Choice Symposium, Canadian Centre for Health Economics, Inaugural George Washington University Intelligence of Things Conference, ET Symposium, Nudges in Health Care Symposium, McGill University, Concordia University, Cornell University, Emory University, University of Guelph, Marketing Science Conference, Southern Ontario Behavioral Decision Research Conference, and University of Toronto for helpful comments and suggestions. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.