Price Frictions and the Success of New Products
Published Online:26 Jul 2022https://doi.org/10.1287/mksc.2022.1367
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The replication files for this article are available HERE.
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Volume 41, Issue 6
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Pages 1029-1182, ii
Article Information
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- Received:June 08, 2020
- Accepted:January 02, 2022
- Published Online:July 26, 2022
Copyright © 2022, INFORMS
Cite as
Diego Aparicio, Duncan Simester (2022) Price Frictions and the Success of New Products. Marketing Science 41(6):1057-1073.
https://doi.org/10.1287/mksc.2022.1367
Keywords
The authors thank Emi Nakamura, Catherine Tucker, Yuting Zhu, Juanjuan Zhang, and the review team for helpful comments. The authors also thank IRI for providing the data used in this study (the IRI academic data set). All estimates and analyses in this paper based on IRI data are by the authors and not by IRI.
