Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
Published Online:4 Aug 2022https://doi.org/10.1287/mksc.2022.1372
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Volume 41, Issue 6
November-December 2022
Pages 1029-1182, ii
Article Information
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- Received:March 03, 2022
- Accepted:April 27, 2022
- Published Online:August 04, 2022
Copyright © 2022, INFORMS
Cite as
Yang Wang, Marco Shaojun Qin, Xueming Luo, Yu (Eric) Kou (2022) Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. Marketing Science 41(6):1029-1044.
https://doi.org/10.1287/mksc.2022.1372
Keywords
The authors gratefully acknowledge the excellent research assistance by Erya Ouyang, Xiangnan Zhang, and Alvin Junjie Li, the constructive comments from senior editor, associate editor, and anonymous reviewers, as well as the useful suggestions from many workshop attendees in the Global Institute for Artificial Intelligence & Business Analytics at Temple university.
