Restricting Speculative Reselling: When “How Much” Is the Question

The authors thank the senior editor, the associate editor, and two anonymous reviewers for valuable comments and suggestions. The authors also thank Anne Coughlan, Sanjay Jain, Song Lin, Jinhong Xie, and other seminar participants at the University of Texas at Dallas, Northwestern University, University of Florida, CKGSB, Chinese University of Hong Kong, University of Hong Kong, CUHK-Shenzhen, Hong Kong University of Science and Technology, City University of Hong Kong, University of New South Wales, Shanghai University of Finance and Economics, Lingnan University, University of Science and Technology of China, Hong Kong Polytechnic University, Xiamen University, and Southwestern University of Finance and Economics, as well as attendees of 17th Annual Conference of JMS China Marketing Science Conference for their insightful feedback. The paper is based on a chapter of the second author’s dissertation. The author names are listed in alphabetical order.