Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping

The author thanks seminar participants at The University of Arizona, Bocconi University, Central European University, University of Chicago, Dartmouth College, Korea Advanced Institute of Science & Technology, London Business School, London School of Economics, Nanyang Technological University, New York University, Peking University, Spotify, Stanford University, and University of Southern California for helpful comments; and Jiawen Yan, Zexi Ye, Xinyu Wei, Gaomin Wu, and Qi Zhao for excellent research assistance.